LinkedIn is the #1 business networking site. It’s a great way to build a network of referral partners and prospective clients. The whole purpose of...
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If you want a home with instant curb appeal, consider black metal trim. Black accents are “having a moment” on many fronts, from home goods...
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Have you ever run across a young person speaking excitedly about joining the workforce, and then realized that all he or she really wants to...
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How to React When an Unexpected Hailstorm Hits Your Sales Efforts We deal with a number of clients who are affected by unpredictable weather. Some have...
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“This customer’s going to be a pain in the butt.” “He has no power. Ignore him and talk to his boss instead.” “They aren’t going...
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It’s no secret that selling is a numbers game. It’s also no secret that we live in a data driven world. More data = more...
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Taking a vacation? The odds are very good that your airline will offer you three pricing options: Good, Better, or Best. Good: the lowest possible...
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"There is no data," said Breaking Bad producer/director Michelle MacLaren in a recent interview, "To say that a show about a high school chemistry teacher...
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Have you ever stepped out of bed in the morning darkness only to stub your toe or step on a LEGO®? Not the way you...
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At the age of 22, American skier Mikaela Shiffrin just won the women’s World Cup overall title. People are starting to speculate whether she will...
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We all have a desire to be right. Because we have that desire, we will continually look for and give weight to information that supports...
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You’re driving on a country road and you see a car far ahead go off the road. It turns out a deer ran in front...
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Gotta get that quote out, check with the architect, phone home to see what’s up tonight, check back with the boss, return those customer calls…....
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A few years back, Ron Ashkenas wrote an interesting piece on HBR.org, called It’s Time to Rethink Continuous Improvement. He pointed out that an unrelenting...
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Combine love and business? Is that really a good idea? It all depends on your definition of love. Tim Sanders favors a definition from the...
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Close the sale, close the sale, close the sale… at some companies, this is almost like a mantra that management and the sales team repeat...
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Bear with us today, because we’re going to dive into the numbers of running a business… but our intentions are good: to help you profit....
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It’s suddenly cool again to work with your hands, but that doesn’t mean we have enough skilled tradesmen. Give us a second, and we’ll explain....
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A long-forgotten masterpiece may help you boost your achievements in the year ahead. Give us a minute, and we’ll explain. The Scottish philosopher Adam Smith,...
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Johnny was in love, but for a year he kept his affections secret from Sarah, the object of his affections who he assumed viewed him...
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“When you serve customers who can buy anything they want," says Ignaz Gorischek, "Giving them an experience they can't buy anywhere else is essential.” Until...
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David Nour argues that “that relationships are the greatest off balance sheet asset any organization possesses, large or small, public or private”. While many professionals...
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Out of all industries surveyed by the U.S. Center for Disease Control (CDC), the construction industry has the most suicides, except for fishermen and farmers....
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A man is almost finished getting a haircut, and the barber holds up a mirror so he can see the back of his head. Before...
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Profitability Comes from the Differences Between Your Customers In the good old days, everyone was pretty much the same, or so it seemed. Most Americans...
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Joe Pine, co-author of The Experience Economy and one of the leading experts on serving customers, created this simple but powerful model that explains how...
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At its core, business is pretty simple: find a group of customers who have problems that drive them crazy, then, solve their problems. Unfortunately, many...
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Most building professionals and homeowners run across different metal thicknesses at some point, whether comparing options for metal siding, wires, or stainless steel sinks. Gauge,...
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Homeowners are becoming increasingly savvy about the product choices available when building and remodeling, and are also looking for more ways to reduce energy consumption...
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No matter how long you’ve been involved with roofing, any day can bring a surprise. On June 9, Quality Edge engineer Mark Armock went with...
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How Do You Know If You Have Soffit? The importance of this feature usually comes to light when homeowners build or remodel, and start thinking...
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A new roof is an investment you may make only a few times in your life. So when the time comes, it helps to pose...
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For homeowners, and even for roofing professionals, it’s often surprising that natural ventilation was not deliberately factored into the design of many homes built prior...
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A lot of Midwestern cities were hit especially hard in the 2008 economic downturn, and many have been slow to recover. Grand Rapids is one...
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A home’s exterior can come into contact with many harsh environments and extreme weather conditions. Naturally, as a manufacturer of building products, we’re always interested...
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Five years ago, most people used a cell phone to call a cab. Today, because of one little app developed by a pair of innovators...
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With so many choices to make when building or remodeling a home, the choices that you can’t actually see are the easiest to omit. Roofing...
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Homeowners sometimes ask why we designed a PVDF (polyvinylidene fluoride) paint system for TruCedar Steel Siding. The answer lies in the science behind the paint,...
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5 Things to Ask a Siding Contractor When it’s time to revamp the home’s exterior, a homeowner has a lot of decisions to make. What...
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For many homeowners, 2016 is shaping up to be the year to tackle home renovation and remodeling. How do we know? Various industry groups that...
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When you look at a beautifully designed home, the rainware (or gutter system) probably isn’t the first thing you notice. In fact, some homes are...
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With any remodeling job these days, “greener” is better. Homeowners are looking for ways to reduce energy consumption, incorporate green products, and sometimes even “repurpose”...
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From desert flowers in the Southwest to crocuses in the Northeast, springtime is arriving. No matter what part of the country you live in, spring...
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Many asphalt shingle manufacturers claim that asphalt shingles can be recycled. The cold, hard truth is that 11 million tons of recyclable asphalt shingles end...
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Every January, Pantone comes out with their highly anticipated “Color of the Year,” and the shade they choose tends to show up in the latest...
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Natural ventilation is one of the most energy efficient, natural ways to maintain healthy indoor air quality in a home. Natural ventilation dilutes and displaces...
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Every day the news reveals something more about Zika virus, the mosquito-borne illness that has recently become epidemic in Brazil and the Americas. Most people...
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Outdoor living space remains one of the biggest trends in home design for 2016, in both cool climates and warm. Who can resist the idea...
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Travel around the United States or Canada and you’ll notice a trend: metal roofs are cool. So what is the “coolest” thing about a premium...
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In addition to style and color, one of the most important choices when siding a home is the siding material. When you weigh the merits...
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Would Superman be the same if he were the Man of Vinyl? How about Man of Fiber Cement? There’s a reason Superman is the Man...
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Millennials may debate the merits of vinyl records, but when it comes to siding a home, there is a clear winner in the eyes of...
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