In addition to style and color, one of the most important choices when siding a home is the siding material. When you weigh the merits…
PserenaFebruary 8, 2016
Taking a vacation? The odds are very good that your airline will offer you three pricing options: Good, Better, or Best. Good: the lowest possible…
PserenaMay 21, 2017
At its core, business is pretty simple: find a group of customers who have problems that drive them crazy, then, solve their problems. Unfortunately, many…
PserenaJuly 28, 2016
Out of all industries surveyed by the U.S. Center for Disease Control (CDC), the construction industry has the most suicides, except for fishermen and farmers.…
PserenaOctober 31, 2016
“This customer’s going to be a pain in the butt.” “He has no power. Ignore him and talk to his boss instead.” “They aren’t going…
PserenaJune 18, 2017
A long-forgotten masterpiece may help you boost your achievements in the year ahead. Give us a minute, and we’ll explain. The Scottish philosopher Adam Smith,…
PserenaJanuary 10, 2017
You’re driving on a country road and you see a car far ahead go off the road. It turns out a deer ran in front…
PserenaMarch 19, 2017
Homeowners sometimes ask why we designed a PVDF (polyvinylidene fluoride) paint system for TruCedar Steel Siding. The answer lies in the science behind the paint,…
PserenaApril 25, 2016
A new roof is an investment you may make only a few times in your life. So when the time comes, it helps to pose…
PserenaJune 7, 2016
Close the sale, close the sale, close the sale… at some companies, this is almost like a mantra that management and the sales team repeat…
PserenaJanuary 30, 2017
Profitability Comes from the Differences Between Your Customers In the good old days, everyone was pretty much the same, or so it seemed. Most Americans…
PserenaAugust 26, 2016
Most building professionals and homeowners run across different metal thicknesses at some point, whether comparing options for metal siding, wires, or stainless steel sinks. Gauge,…
PserenaJuly 21, 2016
Would Superman be the same if he were the Man of Vinyl? How about Man of Fiber Cement? There’s a reason Superman is the Man…
PserenaFebruary 1, 2016
Travel around the United States or Canada and you’ll notice a trend: metal roofs are cool. So what is the “coolest” thing about a premium…
PserenaFebruary 15, 2016
#1 Business Networking Website LinkedIn is the #1 business networking site. It’s a great way to build a network of referral partners and prospective clients.…
PserenaAugust 16, 2017
Johnny was in love, but for a year he kept his affections secret from Sarah, the object of his affections who he assumed viewed him…
PserenaDecember 18, 2016
Have you ever stepped out of bed in the morning darkness only to stub your toe or step on a LEGO®? Not the way you…
PserenaApril 30, 2017
With any remodeling job these days, “greener” is better. Homeowners are looking for ways to reduce energy consumption, incorporate green products, and sometimes even “repurpose”…
PserenaMarch 28, 2016
Bear with us today, because we’re going to dive into the numbers of running a business… but our intentions are good: to help you profit.…
PserenaJanuary 22, 2017
Homeowners are becoming increasingly savvy about the product choices available when building and remodeling, and are also looking for more ways to reduce energy consumption…
PserenaJune 27, 2016
With so many choices to make when building or remodeling a home, the choices that you can’t actually see are the easiest to omit. Roofing…
PserenaMay 3, 2016
Every day the news reveals something more about Zika virus, the mosquito-borne illness that has recently become epidemic in Brazil and the Americas. Most people…
PserenaFebruary 22, 2016
Five years ago, most people used a cell phone to call a cab. Today, because of one little app developed by a pair of innovators…
PserenaMay 10, 2016
"There is no data," said Breaking Bad producer/director Michelle MacLaren in a recent interview, "To say that a show about a high school chemistry teacher…
PserenaMay 7, 2017
For homeowners, and even for roofing professionals, it’s often surprising that natural ventilation was not deliberately factored into the design of many homes built prior…
PserenaMay 31, 2016
For many homeowners, 2016 is shaping up to be the year to tackle home renovation and remodeling. How do we know? Various industry groups that…
PserenaApril 11, 2016
Outdoor living space remains one of the biggest trends in home design for 2016, in both cool climates and warm. Who can resist the idea…
PserenaFebruary 22, 2016
Joe Pine, co-author of The Experience Economy and one of the leading experts on serving customers, created this simple but powerful model that explains how…
PserenaAugust 18, 2016
5 Things to Ask a Siding Contractor When it’s time to revamp the home’s exterior, a homeowner has a lot of decisions to make. What…
PserenaApril 15, 2016
In fact, the American Home Furnishings Alliance reports that more than 70% of households already have outdoor living spaces like a deck, a patio, or…
Quality EdgeSeptember 20, 2018
It’s suddenly cool again to work with your hands, but that doesn’t mean we have enough skilled tradesmen. Give us a second, and we’ll explain.…
PserenaJanuary 15, 2017
Many people don’t think twice about their gutter systems, it’s simply thought of as one small addition on the home. That said, Gutters have a…
Quality EdgeFebruary 4, 2020
Natural ventilation is one of the most energy efficient, natural ways to maintain healthy indoor air quality in a home and reduce energy costs. Natural…
PserenaFebruary 29, 2016
"I was smart enough to go through any door that opened." - Comedian Joan Rivers Once upon a time, there was a game show -…
PserenaSeptember 26, 2018
How Do You Know If You Have Soffit? The importance of this feature usually comes to light when homeowners build or remodel, and start thinking…
PserenaJune 15, 2016
Every January, Pantone comes out with their highly anticipated “Color of the Year,” and the shade they choose tends to show up in the latest…
PserenaMarch 3, 2016
If you want a home with instant curb appeal, consider black metal trim. Black accents are “having a moment” on many fronts, from home goods…
PserenaAugust 7, 2017
A man is almost finished getting a haircut, and the barber holds up a mirror so he can see the back of his head. Before…
PserenaSeptember 9, 2016
Have you ever run across a young person speaking excitedly about joining the workforce, and then realized that all he or she really wants to…
PserenaJuly 17, 2017
Millennials may debate the merits of vinyl records, but when it comes to siding a home, there is a clear winner in the eyes of…
PserenaJanuary 22, 2016
At the age of 22, American skier Mikaela Shiffrin just won the women’s World Cup overall title. People are starting to speculate whether she will…
PserenaApril 16, 2017
Many asphalt shingle manufacturers claim that asphalt shingles can be recycled. The cold, hard truth is that 11 million tons of recyclable asphalt shingles end…
PserenaMarch 14, 2016
It’s no secret that selling is a numbers game. It’s also no secret that we live in a data driven world. More data = more…
PserenaJune 11, 2017
A home’s exterior can come into contact with many harsh environments and extreme weather conditions. Naturally, as a manufacturer of building products, we’re always interested…
PserenaMay 16, 2016
We all have a desire to be right. Because we have that desire, we will continually look for and give weight to information that supports…
PserenaApril 10, 2017
“When you serve customers who can buy anything they want," says Ignaz Gorischek, "Giving them an experience they can't buy anywhere else is essential.” Until…
PserenaDecember 4, 2016
The Importance of Air Quality Within Your Home By: Skylar Ross Now more than ever, people are beginning to understand the importance of air quality…
Quality EdgeMarch 5, 2021
No matter how long you’ve been involved with roofing, any day can bring a surprise. On June 9, Quality Edge engineer Mark Armock went with…
PserenaJune 20, 2016
When you look at a beautifully designed home, the rainware (or gutter system) probably isn’t the first thing you notice. In fact, some homes are…
PserenaApril 4, 2016
Combine love and business? Is that really a good idea? It all depends on your definition of love. Tim Sanders favors a definition from the…
PserenaFebruary 12, 2017
We believe that inspiring colors are the building blocks of great design and customers agree that color choice plays a pivotal role in their remodeling…
Quality EdgeMarch 4, 2020
A few years back, Ron Ashkenas wrote an interesting piece on HBR.org, called It’s Time to Rethink Continuous Improvement. He pointed out that an unrelenting…
PserenaFebruary 19, 2017
From desert flowers in the Southwest to crocuses in the Northeast, springtime is arriving. No matter what part of the country you live in, spring…
PserenaMarch 21, 2016
A lot of Midwestern cities were hit especially hard in the 2008 economic downturn, and many have been slow to recover. Grand Rapids is one…
PserenaMay 23, 2016
