Many asphalt shingle manufacturers claim that asphalt shingles can be recycled. The cold, hard truth is that 11 million tons of recyclable asphalt shingles end…
Natural ventilation is one of the most energy efficient, natural ways to maintain healthy indoor air quality in a home and reduce energy costs. Natural…
For homeowners, and even for roofing professionals, it’s often surprising that natural ventilation was not deliberately factored into the design of many homes built prior…
How to React When an Unexpected Hailstorm Hits Your Sales Efforts We deal with a number of clients who are affected by unpredictable weather. Some have…
Out of all industries surveyed by the U.S. Center for Disease Control (CDC), the construction industry has the most suicides, except for fishermen and farmers.…
Homeowners sometimes ask why we designed a PVDF (polyvinylidene fluoride) paint system for TruCedar Steel Siding. The answer lies in the science behind the paint,…
We believe that inspiring colors are the building blocks of great design and customers agree that color choice plays a pivotal role in their remodeling…
A home’s exterior can come into contact with many harsh environments and extreme weather conditions. Naturally, as a manufacturer of building products, we’re always interested…
“When you serve customers who can buy anything they want," says Ignaz Gorischek, "Giving them an experience they can't buy anywhere else is essential.” Until…
Every day the news reveals something more about Zika virus, the mosquito-borne illness that has recently become epidemic in Brazil and the Americas. Most people…
Homeowners are becoming increasingly savvy about the product choices available when building and remodeling, and are also looking for more ways to reduce energy consumption…
#1 Business Networking Website LinkedIn is the #1 business networking site. It’s a great way to build a network of referral partners and prospective clients.…
Most building professionals and homeowners run across different metal thicknesses at some point, whether comparing options for metal siding, wires, or stainless steel sinks. Gauge,…
With any remodeling job these days, “greener” is better. Homeowners are looking for ways to reduce energy consumption, incorporate green products, and sometimes even “repurpose”…
Joe Pine, co-author of The Experience Economy and one of the leading experts on serving customers, created this simple but powerful model that explains how…
Profitability Comes from the Differences Between Your Customers In the good old days, everyone was pretty much the same, or so it seemed. Most Americans…
A few years back, Ron Ashkenas wrote an interesting piece on HBR.org, called It’s Time to Rethink Continuous Improvement. He pointed out that an unrelenting…
"There is no data," said Breaking Bad producer/director Michelle MacLaren in a recent interview, "To say that a show about a high school chemistry teacher…
David Nour argues that “that relationships are the greatest off balance sheet asset any organization possesses, large or small, public or private”. While many professionals…
A long-forgotten masterpiece may help you boost your achievements in the year ahead. Give us a minute, and we’ll explain. The Scottish philosopher Adam Smith,…
At its core, business is pretty simple: find a group of customers who have problems that drive them crazy, then, solve their problems. Unfortunately, many…