“When you serve customers who can buy anything they want," says Ignaz Gorischek, "Giving them an experience they can't buy anywhere else is essential.” Until…
QE MarketingDecember 4, 2016
How to React When an Unexpected Hailstorm Hits Your Sales Efforts We deal with a number of clients who are affected by unpredictable weather. Some have…
QE MarketingJuly 9, 2017
David Nour argues that “that relationships are the greatest off balance sheet asset any organization possesses, large or small, public or private”. While many professionals…
QE MarketingNovember 8, 2016
How Do You Know If You Have Soffit? The importance of this feature usually comes to light when homeowners build or remodel, and start thinking…
QE MarketingJune 15, 2016
A home’s exterior can come into contact with many harsh environments and extreme weather conditions. Naturally, as a manufacturer of building products, we’re always interested…
QE MarketingMay 16, 2016
Close the sale, close the sale, close the sale… at some companies, this is almost like a mantra that management and the sales team repeat…
QE MarketingJanuary 30, 2017
A lot of Midwestern cities were hit especially hard in the 2008 economic downturn, and many have been slow to recover. Grand Rapids is one…
QE MarketingMay 23, 2016
Have you ever run across a young person speaking excitedly about joining the workforce, and then realized that all he or she really wants to…
QE MarketingJuly 17, 2017
At the age of 22, American skier Mikaela Shiffrin just won the women’s World Cup overall title. People are starting to speculate whether she will…
QE MarketingApril 16, 2017
#1 Business Networking Website LinkedIn is the #1 business networking site. It’s a great way to build a network of referral partners and prospective clients.…
QE MarketingAugust 16, 2017
We all have a desire to be right. Because we have that desire, we will continually look for and give weight to information that supports…
QE MarketingApril 10, 2017
Profitability Comes from the Differences Between Your Customers In the good old days, everyone was pretty much the same, or so it seemed. Most Americans…
QE MarketingAugust 26, 2016
Travel around the United States or Canada and you’ll notice a trend: metal roofs are cool. So what is the “coolest” thing about a premium…
QE MarketingFebruary 15, 2016
A few years back, Ron Ashkenas wrote an interesting piece on HBR.org, called It’s Time to Rethink Continuous Improvement. He pointed out that an unrelenting…
QE MarketingFebruary 19, 2017
Every day the news reveals something more about Zika virus, the mosquito-borne illness that has recently become epidemic in Brazil and the Americas. Most people…
QE MarketingFebruary 22, 2016
Every January, Pantone comes out with their highly anticipated “Color of the Year,” and the shade they choose tends to show up in the latest…
QE MarketingMarch 3, 2016
At its core, business is pretty simple: find a group of customers who have problems that drive them crazy, then, solve their problems. Unfortunately, many…
QE MarketingJuly 28, 2016
With any remodeling job these days, “greener” is better. Homeowners are looking for ways to reduce energy consumption, incorporate green products, and sometimes even “repurpose”…
QE MarketingMarch 28, 2016
“This customer’s going to be a pain in the butt.” “He has no power. Ignore him and talk to his boss instead.” “They aren’t going…
QE MarketingJune 18, 2017
Have you ever stepped out of bed in the morning darkness only to stub your toe or step on a LEGO®? Not the way you…
QE MarketingApril 30, 2017
"There is no data," said Breaking Bad producer/director Michelle MacLaren in a recent interview, "To say that a show about a high school chemistry teacher…
QE MarketingMay 7, 2017
For homeowners, and even for roofing professionals, it’s often surprising that natural ventilation was not deliberately factored into the design of many homes built prior…
QE MarketingMay 31, 2016
For many homeowners, 2016 is shaping up to be the year to tackle home renovation and remodeling. How do we know? Various industry groups that…
QE MarketingApril 11, 2016
Millennials may debate the merits of vinyl records, but when it comes to siding a home, there is a clear winner in the eyes of…
QE MarketingJanuary 22, 2016
When you look at a beautifully designed home, the rainware (or gutter system) probably isn’t the first thing you notice. In fact, some homes are…
QE MarketingApril 4, 2016
In addition to style and color, one of the most important choices when siding a home is the siding material. When you weigh the merits…
QE MarketingFebruary 8, 2016
Many asphalt shingle manufacturers claim that asphalt shingles can be recycled. The cold, hard truth is that 11 million tons of recyclable asphalt shingles end…
QE MarketingMarch 14, 2016
Gotta get that quote out, check with the architect, phone home to see what’s up tonight, check back with the boss, return those customer calls….…
QE MarketingMarch 5, 2017
Most building professionals and homeowners run across different metal thicknesses at some point, whether comparing options for metal siding, wires, or stainless steel sinks. Gauge,…
QE MarketingJuly 21, 2016
Bear with us today, because we’re going to dive into the numbers of running a business… but our intentions are good: to help you profit.…
QE MarketingJanuary 22, 2017
Homeowners sometimes ask why we designed a PVDF (polyvinylidene fluoride) paint system for TruCedar Steel Siding. The answer lies in the science behind the paint,…
QE MarketingApril 25, 2016
"I was smart enough to go through any door that opened." - Comedian Joan Rivers Once upon a time, there was a game show -…
QE MarketingSeptember 26, 2018
No matter how long you’ve been involved with roofing, any day can bring a surprise. On June 9, Quality Edge engineer Mark Armock went with…
QE MarketingJune 20, 2016
A new roof is an investment you may make only a few times in your life. So when the time comes, it helps to pose…
QE MarketingJune 7, 2016
A man is almost finished getting a haircut, and the barber holds up a mirror so he can see the back of his head. Before…
QE MarketingSeptember 9, 2016
With so many choices to make when building or remodeling a home, the choices that you can’t actually see are the easiest to omit. Roofing…
QE MarketingMay 3, 2016
If you want a home with instant curb appeal, consider black metal trim. Black accents are “having a moment” on many fronts, from home goods…
QE MarketingAugust 7, 2017
Would Superman be the same if he were the Man of Vinyl? How about Man of Fiber Cement? There’s a reason Superman is the Man…
QE MarketingFebruary 1, 2016
A long-forgotten masterpiece may help you boost your achievements in the year ahead. Give us a minute, and we’ll explain. The Scottish philosopher Adam Smith,…
QE MarketingJanuary 10, 2017
5 Things to Ask a Siding Contractor When it’s time to revamp the home’s exterior, a homeowner has a lot of decisions to make. What…
QE MarketingApril 15, 2016
From desert flowers in the Southwest to crocuses in the Northeast, springtime is arriving. No matter what part of the country you live in, spring…
QE MarketingMarch 21, 2016
Outdoor living space remains one of the biggest trends in home design for 2016, in both cool climates and warm. Who can resist the idea…
QE MarketingFebruary 22, 2016
Taking a vacation? The odds are very good that your airline will offer you three pricing options: Good, Better, or Best. Good: the lowest possible…
QE MarketingMay 21, 2017
Joe Pine, co-author of The Experience Economy and one of the leading experts on serving customers, created this simple but powerful model that explains how…
QE MarketingAugust 18, 2016
Out of all industries surveyed by the U.S. Center for Disease Control (CDC), the construction industry has the most suicides, except for fishermen and farmers.…
QE MarketingOctober 31, 2016
In fact, the American Home Furnishings Alliance reports that more than 70% of households already have outdoor living spaces like a deck, a patio, or…
Marketing at QESeptember 20, 2018
Five years ago, most people used a cell phone to call a cab. Today, because of one little app developed by a pair of innovators…
QE MarketingMay 10, 2016
Homeowners are becoming increasingly savvy about the product choices available when building and remodeling, and are also looking for more ways to reduce energy consumption…
QE MarketingJune 27, 2016
Combine love and business? Is that really a good idea? It all depends on your definition of love. Tim Sanders favors a definition from the…
QE MarketingFebruary 12, 2017
You’re driving on a country road and you see a car far ahead go off the road. It turns out a deer ran in front…
QE MarketingMarch 19, 2017
It’s no secret that selling is a numbers game. It’s also no secret that we live in a data driven world. More data = more…
QE MarketingJune 11, 2017
